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Room 204
If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.
SPONSORED BY BENETRENDS
WORKSHOP FEE $100
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Room 204
If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.
SPONSORED BY BENETRENDS
WORKSHOP FEE $100
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Room 204
- The crucial role of brand compliance and the impact on Average Unit Volume
- Creating a culture of compliance
- Creating systems and procedures to increase brand compliance
SPONSORED BY STARK AND STARK
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Room 204
Discussions will include how to build and provide creative digital marketing strategies tailored to meet business and brand objectives to attract franchise buyers. Learn about finer points of back links and content development, and integrated marketing strategies.
SPONSORED BY TOPFIRE MEDIA
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Room 205
- Best practices for structuring effective Item 19 disclosures.
- What types of Item 19 disclosures are the fastest growing brands using?
- How Item 19 disclosures can be used to attract the type of prospects your brand is looking fo
SPONSORED BY STARK AND STARK
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Room 203
11:00 Welcome
11:05 El Progreso of Latinos in Franchising
11:30 Latino/Latina Franchisors and Brand Owners
12:00 Why Is The Number Of Latinos in Franchising Low and What We Have To Do To Turn It Around.
12:30 Franchise Brands Pitch Competition
- 12:30 Start-Up Franchise Brands
- 1:00 Emerging Franchise Brands
1:30 Fireside Chat with dr. John Hayes State Of Franchise Education In The Industry
SPONSORED BY THE LATINO FRANCHISE ASSOCIATION
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Room 205
This seminar is for Franchise Brands who are looking to improve their franchise development marketing + lead generation strategies tactics along with a need for better sales strategies and results. This includes a basic plan to sell your first 100 franchise units.
SPONSORED BY TOP FIRE MEDIA
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Room 205
For business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.
SPONSORED BY iFRANCHISE GROUP
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Room 205
In-depth workshop that is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.
SPONSORED BY iFRANCHISE GROUP
WORKSHOP FEE $100
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Theater 1
Join leaders from the IFA Foundation for an introductory session on the world of franchising. During this session, franchise executives will outline what the franchise business model is, how far it reaches, and why it is uniquely suited for people of color, underrepresented communities, women, veterans, and more. Attendees will learn why many franchise companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands and how the IFA Foundation can help you explore the franchise opportunities available as a prospective franchisee. This will be a lively, open discussion with lots of interaction from the audience, so bring your questions!
SPONSORED BY THE IFA FOUNDATION
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Room 203
Industry experts share tips to better organize and structure communications with franchisors. The program is designed for international contacts and investors wishing to invest and diversify through the franchise business model.
This Session Is For International Delegation Members Only
SPONSORED BY U.S. DEPARTMENT OF COMMERCIAL SERVICES
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Room 203
SPONSORED BY Hispanic Latino Franchise Leadership Council
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Room 205
Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
SPONSORED BY TOPFIRE MEDIA
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Theater 1
We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.
SPONSORED BY SOCIALLY BUZZ
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Theater 1
This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.
SPONSORED BY SMB FRANCHISE ADVISORS
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Room 204
This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.
SPONSORED BY SMB FRANCHISE ADVISORS
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Theater 1
Discover how essential skills honed in the food service industry—such as marketing, branding, and building customer loyalty—can be effectively transferred to other franchise opportunities. Drawing on extensive experience with national brands like McDonald's, Starbucks, Dunkin' Brands, and Potbelly, this session will explore how professionals can leverage their expertise. Learn how to transition smoothly into diverse franchise sectors while maintaining a strong competitive edge.
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Theater 1
Join us for a conversation on how women in franchising are changing the franchise landscape. Join us and learn:
- The basics of franchising: What is franchising, the roles of a franchisor and franchisee
- Why women make great franchisees and franchisors
- The importance of teamwork in franchising
- Building a community of women to support you in franchising
- Tips for women thinking about franchising a concept, joining a franchise system or working in the franchise industry
- Why franchising helps you attain work/life balance whether you are a ‘zor, a ‘zee or supplier to the industry"
- Where to get information and education about franchising
- The benefits of a CFE or Certified Franchise Executive designation
SPONSORED BY THE WOMENS FRANCHISE NETWORK
Franchise Expo South 2024 Conference Program
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