Marci is the Vice President, Marketing for Franchise Development at Home Franchise Concepts (HFC), one of the largest direct-to-consumer franchise companies in North America and a subsidiary of JM Family Enterprises, a privately owned company with assets greater than $18B.
In her role at HFC, Marci heads up all growth and development marketing for the eight-brand portfolio, including Budget Blinds®, Tailored Living® featuring PremierGarage®, Concrete Craft®, AdvantaClean®, Kitchen Tune-Up®, Bath Tune-UpTM, Two Maids & A Mop®, and Aussie Pet Mobile®. Prior to joining HFC, Marci led marketing for these well-known brands in franchising – Handyman Connection, PuroClean, Coverall, Benihana, Kenny Rogers Roasters and Domino’s Pizza. She also worked on the agency side at Tinsley Advertising and BBDO South for brands like Premier Cruise Lines, Mayor’s Jewelers and Burger King, and worked in partnership marketing at Alamo Rent A Car. With more than 30 years of marketing experience for mostly franchise companies, Marci is fanatical about brand experience and franchisee success.
In 2022, Marci was recognized as a top four marketing finalist and received a Franchise Innovation Award for Local Marketing Leadership by Franchise Update Media.
Marci holds a Bachelor of Science in Communications from Florida International University, a Franchise Mini-MBA from Nova Southeastern University and is a Certified Franchise Executive by the International Franchise Association.