Franchise Expo South 2023 Conference Program

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY BENETRENDS

WORKSHOP FEE $100

REGISTER HERE

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY BENETRENDS

WORKSHOP FEE $100

REGISTER HERE

No matter where we are in life or business, there are three givens: (1) We are leading those who follow us; (2) We are influencing those who relate to us; and (3) We are building a legacy for which we will be known/remembered.  Utilizing John Maxwell's best seller, "The 5 Levels of Leadership", this half-day workshop will provide insight and help participants to understand the various leadership levels, identify their current sphere of influence, and incorporate key principles into their daily routine to gain trust, increase leadership status, and build a strong legacy.

This course provides tangible information about:
*Moving from title to influence
*Building consensus
*Creating a collaborative environment
*Strengthening leadership

CFE program participation is not required in order to register and attend this session; This session is open to anyone interested in professional development courses/workshops in franchising!

3 CFE Education Credits
Price: $399

REGISTER HERE

How do I position my brand to turn it into a franchise?  Who would make an ideal franchisee for my brand?  What do I need operationally to be considered ready to franchise?  These are just a few of the questions that we will explore as we discuss the homework that needs to be done before you can launch into the world of franchising.  

SPONSORED BY SMB FRANCHISE ADVISORS

This is an educational presentation focusing on the Employee Retention Tax Credit (ERTC). Our discussion will cover the program's origins, numerous modifications over time, and the eligibility criteria for small businesses. We will address important considerations in the marketplace and highlight significant IRS announcements. As this tax credit has undergone substantial revisions, we aim to guide businesses in the filing process and offer valuable insights to those who may be unfamiliar with all the intricacies of its rules and regulations. Our objective is to enhance comprehension and provide support for successfully applying to this program.

SPONSORED BY ERTC FILING

This is an educational presentation focusing on the Employee Retention Tax Credit (ERTC). Our discussion will cover the program's origins, numerous modifications over time, and the eligibility criteria for small businesses. We will address important considerations in the marketplace and highlight significant IRS announcements. As this tax credit has undergone substantial revisions, we aim to guide businesses in the filing process and offer valuable insights to those who may be unfamiliar with all the intricacies of its rules and regulations. Our objective is to enhance comprehension and provide support for successfully applying to this program.

SPONSORED BY ERTC FILING

Experience the Power of AI in Franchise Marketing: Attend a Live Demo and Witness the Game-Changing Impact on Branding, Content Generation, and Automation!
Join us for this groundbreaking event that will revolutionize the way you approach franchise marketing! Our live demo will showcase the astonishing capabilities of AI in transforming branding, content generation, and automation. Discover how you can leverage these cutting-edge technologies to drive your franchise's success and stay ahead of the competition. 
By attending this event, you'll:

• Gain valuable insights into the rapidly evolving world of AI-driven marketing, specifically tailored for franchises.
• Witness a live demonstration of AI-powered tools in action, as they create and optimize branding, website design, and marketing collateral.
• Learn how to automate your marketing efforts, freeing up time and resources to focus on growing your franchise.
• Understand how AI-generated content can engage your target audience and deliver a consistent brand message across multiple channels.
• Network with industry experts and like-minded franchise owners, creating opportunities for collaboration and knowledge sharing.
• Receive exclusive access to AI-powered tools and resources, ensuring your franchise stays at the forefront of marketing innovation.
• Empower your franchise with actionable strategies and techniques to elevate your brand, attract more customers, and increase revenue.

Don't miss this unique opportunity to experience the power of AI in franchise marketing firsthand. Reserve your spot now and witness the game-changing impact on branding, content generation, and automation that will shape the future of your franchise!

SPONSORED BY METAiBLOCK 

In this session, we will cover:

• How to prepare for new business financing
• The different types of financing products available
• Where are the resources to locate & secure funding

SPONSORED BY BUSINESS FINANCE DEPOT 

Franchise Development lead generation is essential to successful franchise sales. This seminar will teach you
how to leverage Ai and digital-age marketing tactics to improve your franchise development marketing efforts. Topics will
include improving franchise development marketing lead generation through digital franchise advertising, public relations, search
engine optimization, conversion-based website design, and inbound marketing.

SPONSORED BY TOPFIRE MEDIA

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY iFRANCHISE GROUP

WORKSHOP FEE $125

REGISTER HERE

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY iFRANCHISE GROUP

WORKSHOP FEE $125

REGISTER HERE

Franchise owners are a key component of the engine that drives our economy, yet when it comes to health coverage, are completely overlooked – options are often expensive and underwhelming.

Whether you’re a sole operator or a multi-unit owner, by the end of this session, you’ll have a crystal-clear understanding of the insurance options available to you, given the size of your business, your location, health and financial profile – You’ll be in a strong position to make an educated decision on health insurance coverage.

SPONSORED BY PURESURANCE

Join leaders from the IFA Foundation for an introductory session on the world of franchising. During this session, franchise executives will outline what the franchise business model is, how far it reaches, and why it is uniquely suited for people of color, underrepresented communities, women, veterans, and more. Attendees will learn why many franchise companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands and how the IFA Foundation can help you explore the franchise opportunities available as a prospective franchisee. This will be a lively, open discussion with lots of interaction from the audience, so bring your questions!

SPONSORED BY THE IFA FOUNDATION

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to help increase lead flow and improve lead quality. Various methods will be discussed to help retain audience interests in your franchised recruiting website and brand.

SPONSORED BY TOPFIRE MEDIA

This training session will guide franchise owners through the advantages of engaging a digital marketing agency. Attendees will discover how these partnerships can expand customer reach via potent SEO tactics and customized social media campaigns. We'll delve into the role of data-driven insights in driving strategic business decisions and the immediate benefits of PPC campaigns. The session will also highlight the efficiency of utilizing an agency versus developing an in-house team, allowing access to cutting-edge industry skills and technologies. By the end of this training, participants will be equipped with knowledge on how a digital marketing agency can enhance their franchise's online visibility, foster customer engagement, and boost sales. Register to win $5,000 in digital marketing!

SPONSORED BY LOCALIQ

We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

SPONSORED BY SOCIALLY BUZZ

This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

SPONSORED BY SMB FRANCHISE ADVISORS

Join us for a conversation on how women in franchising are changing the franchise landscape. Join us and learn:

• The basics of franchising: What is franchising, the roles of a franchisor and franchisee
• Why women make great franchisees and franchisors
• The importance of teamwork in franchising
• Building a community of women to support you in franchising 
• Tips for women thinking about franchising a concept, joining a franchise system or working in the franchise industry 
• Why franchising helps you attain work/life balance whether you are a ‘zor, a ‘zee or supplier to the industry" 
• Where to get information and education about franchising 
• The benefits of a CFE or Certified Franchise Executive designation

SPONSORED BY THE WOMENS FRANCHISE NETWORK