Sean Foster is the co-founder and co-owner of PLUNJ, a Nordic-style, hot/cold therapy bathhouse. A longtime trail runner and outdoor enthusiast, Sean first began cold dipping in the Provo River for muscle recovery and soon discovered it dramatically reduced his anxiety and panic attacks. This sparked the vision for PLUNJ®, a space where people could experience sauna, cold plunge, and rest in a supportive, welcoming, communal environment. Before launching PLUNJ in 2021, Sean spent over a decade in software and five years as an Account and Project Manager, leading complex campaigns for clients including Ubisoft, Honda, and Intermountain Healthcare. Known for his honesty, curiosity, and love of learning, Sean brings the same problem-solving mindset from his corporate career to creating experiences that help people recharge, reset, and reconnect. Outside of PLUNJ, you’ll find him trail running, skiing, mountain biking, or cooking with his wife Lauren and their three children.