Embracing the Uncomfortable

06 Sep 2025
Theater

Launching a franchise is never a smooth process. Construction delays, inspection surprises, unexpected redesigns, and other red tape will test your patience. But what if those challenges aren’t roadblocks, but training grounds? Let's explore how to approach business hurdles like contrast therapy: moving between extremes so you emerge stronger. Drawing from timeless Swedish principles of sisu (resilience and grit in the face of adversity) and lagom (balance and harmony), we’ll uncover how embracing opposing forces can lead to growth in both business and leadership. You will learn practical strategies to find opportunity in setbacks, and you'll receive insider tips on how to prepare for the most common franchise build-out delays. Discomfort is inevitable; how you respond determines your trajectory.

SPONSORED BY: PLUNJ

Speakers
Sean Foster
Sean Foster, Co-Founder & Co-Owner - PLUNJ