SEPTEMBER 8-9, 2023
FT. LAUDERDALE CONVENTION CENTER

Franchise Expo South 

Conference Program

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Conference Program

CFE

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9:00 AM
  1. Room 208A
    180 mins

    Effective leaders consistently live the 4 Essential Roles of Leadership as the foundational framework for their leadership success. They Inspire Trust, Create Vision, Execute Strategy, and Coach Potential—and by so doing, engage their team to consistently help the organization achieve its most important results. Designed to equip mid-to-senior-level leaders with the essential mindsets and skillsets to lead more effectively, this session will help participants to:

    1. Think BIG and adapt quickly. 
    2. Develop and execute strategy.
    3. Coach and improve performance.

    This work session will help you build these key skills from the inside out by ensuring you are credible to build a high-trust culture for your team and within your organization.

    200 CFE education credits

    FEE $399

    Register Here

1:00 PM
  1. Room 208A
    180 mins

    Every day, your people are faced with countless bits of information while making decisions that range from the pragmatic to the strategic. As they confront more and more information and have to act quickly while considering varying perspectives, your leaders and team members are primed to rely on biased thinking called unconscious bias.

    Unconscious biases are how our brains compensate for overload which can inhibit performance and lead to poor decision-making. Helping your leaders and team members address bias will let them thrive, increasing performance across your entire organization.

    200 CFE Education Credits

    FEE $399

    Register Here

09 Sep 2022

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10:00 AM
  1. Room 209A
    90 mins

    If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

    SPONSORED BY SMB FRANCHISE ADVISORS

    WORKSHOP FEE $100
    REGISTER 
     
  2. Room 208B
    120 mins

    Every successful franchise brand depends on systems to succeed -- systems for marketing, sales, customer service, operations, and more. Vendors who provide services and products to franchise brands also depend on systems to succeed. Not all systems are the same – some are more successful than others. If you’re buying a franchise, or going to work for a franchise company or a vendor, how do you evaluate the systems? If you’re a franchisor, how do you build systems? How do you benchmark systems that work? Join our seminar for an in-depth look at franchise systems. Presented by a panel of franchise experts.  

10:30 AM
  1. Theater 1
    60 mins

    Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.

    SPONSORED BY iFRANCHISE GROUP

11:00 AM
  1. Room 208A
    120 mins

    Por primera vez se presenta un panel de discusión completamente en español en torno al tema "Franquicia = Oportunidad para los Emprendedores Hispanos en los Estados Unidos.", cuyo objetivo principal es aumentar la conciencia sobre las oportunidades y los beneficios que representan las franquicias para los emprendedores, y dar una mayor proyección a la diversidad en general, incluidos los grupos tradicionalmente subrepresentados.

    “Este panel es nuestra primera iniciativa para atraer emprendedores que representen la composición de las comunidades que son servidas. IFA y HLFLC, están dando un paso adelante para fomentar un entorno en el que la oportunidad equitativa sea parte de la experiencia vivida en todas nuestras comunidades”. dijo Elena Dolinski - Moderadora de este panel.

11:45 AM
  1. Room 209A
    60 mins

    The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.

    SPONSORED BY Lathrop GPM LLP

  2. Theater 1
    60 mins

    In this session, we will cover:

    • How to prepare for new business financing
    • The different types of financing products available
    • Where are the resources to locate & secure funding

     

    SPONSORED BY BUSINESS FINANCE DEPOT 

1:00 PM
  1. Room 208B
    120 mins

    This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

    SPONSORED BY IFRANCHISE GROUP

    WORKSHOP FEE $100

    REGISTER

  2. Theater 1
    60 mins

    Join us for a conversation on how women are in franchising are changing the franchise landscape. Join us and learn:

    •            Why women make great franchisees and franchisors
    •            Building a community of women to support you in franchising
    •            Tips for women thinking about franchising a concept, joining a franchise system or working in the franchise industry
    •            Where to get information and education about franchising
    •            The benefits of a CFE or Certified Franchise Executive designation
    •            Challenges in building or sustaining a franchise system 
    •            Career experiences that help define leadership styles for women in franchising
    •            Making the leap into business ownership
    •            Why franchising helps you attain work/life balance whether you are a ‘zor, a ‘zee or supplier to the industry"

    SPONSORED BY IFA WOMEN'S FRANCHISE NETWORK

  3. Room 209A
    60 mins

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

    SPONSORED BY TOPFIRE MEDIA
2:15 PM
  1. Theater 1
    60 mins

    Business owners are starting to take notice that the metaverse and NFTs are not to be ignored, but how will franchises adapt to this new future? In this educational session, we will explore the opportunities for the franchise industry in this rapidly growing space. Our panel of experts will provide all the information you need to start creating your very own metaverse and NFT branding and marketing strategy.
    Discover how the metaverse and NFTs will change franchising forever - Learn about the opportunities for branding and marketing in this new space - Get expert advice from our knowledgeable panelists - Get a head start on adapting your business for the metaverse

2:30 PM
  1. Room 209A
    60 mins

    Have you recently launched your franchise system or are you in the midst of growing your franchise brand? Join us for a conversation on critical legal considerations in growing your startup and emerging brand franchise including the following topics:

    • Drafting a modern Franchise Disclosure Document with key terms that protect emerging franchise brands and their owners
    • Negotiating deals with franchisees and multi-unit developers
    • Staying compliant with state and federal franchise laws
    • Registration state requirements, costs and timelines
    • Complying with marketing rules both in print and on the web
    • Sales and disclosure rule compliance
    • Trademarks, intellectual property and technology growth
    • Challenges with keeping your franchisees happy and resolving disputes
    • Supplier agreements and tracking revenue on franchisee purchases
    • The importance of Item 19 and how to use it to your advantage
    • Multi-unit development and sales strategies

    SPONSORED BY GREENSPOON MARDER LLP

10 Sep 2022

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11:00 AM
  1. Room 208A
    120 mins

    Por primera vez se presenta un panel de discusión completamente en español en torno al tema "Franquicia = Oportunidad para los Emprendedores Hispanos en los Estados Unidos.", cuyo objetivo principal es aumentar la conciencia sobre las oportunidades y los beneficios que representan las franquicias para los emprendedores, y dar una mayor proyección a la diversidad en general, incluidos los grupos tradicionalmente subrepresentados.

    “Este panel es nuestra primera iniciativa para atraer emprendedores que representen la composición de las comunidades que son servidas. IFA y HLFLC, están dando un paso adelante para fomentar un entorno en el que la oportunidad equitativa sea parte de la experiencia vivida en todas nuestras comunidades”. dijo Elena Dolinski - Moderadora de este panel.

  2. Theater 1
    60 mins

    This session will cover the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. This seminar will touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

    SPONSORED BY SMB FRANCHISE ADVISORS

11:30 AM
  1. Room 208B
    60 mins

    This session will help franchisors learn how to make franchise marketing better and smarter. Marketing guidelines and various synchronized approaches will be discussed including integrated digital marketing and public relations. Learn how to optimize and utilize SEO and best practices while optimizing your marketing strategies for franchise growth goals, budgets, and ROI.

    SPONSORED BY TOPFIRE MEDIA

12:15 PM
  1. Theater 1
    60 mins

    Join the IFA Foundation as we discuss the basics of getting into the Franchising world. We will discuss the many opportunities open to people of color, underrepresented communities, women, veterans, and more. Many companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands. The IFA Foundation is there to both help Franchisors in these efforts as well as assist prospective Franchisees in exploring the pathways that are open to them. This will be a lively open discussion with lots of time for questions and interaction from the audience, so bring your questions!

    SPONSORED BY THE IFA FOUNDATION
12:30 PM
  1. Room 209A
    90 mins

    If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

    SPONSORED BY SMB FRANCHISE ADVISORS

    WORKSHOP FEE $100
    REGISTER
1:00 PM
  1. Room 208B
    120 mins

    This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

    SPONSORED BY IFRANCHISE GROUP

    WORKSHOP FEE $100

    REGISTER

1:30 PM
  1. Theater 1
    60 mins

    We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

2:30 PM
  1. Room 209A
    60 mins

    Is your system trying to figure out how to split marketing efforts for finding both franchisees and finding end-user customers? Learn how to develop a strategic approach that maximizes resources and strikes an optimal balance to get the best possible outcome.

    SPONSORED BY 919 MARKETING

2:45 PM
  1. Theater 1
    60 mins

    Franchising had an exceptional year in 2021, and 2022 is showing as another strong year of recovery. The franchise model is not only a significant contributor to the country’s economy, but provides local communities with jobs, services and support. Join the International Franchise Association (IFA) as they dive into the economic data of franchising as it stands today and what the numbers tell us for the future. Also hear from local franchisees on their view of the industry, the future of their business, and what franchising means to them and their local communities.

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