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International Franchise Show

Breton Permesly

Breton Permesly

Shareholder, Greenberg Traurig, LLP

Bret Permesly concentrates his practice on domestic and international franchising, licensing, and distribution matters. Bret represents some of the largest brands in the world as well as cutting-edge start-up concepts in a wide range of industries, including food and beverage, hospitality, sports and fitness, retail, wellness and leisure. His experience includes advising clients on options for domestic and international expansion using a variety of structures; preparing and negotiating complex franchise and commercial agreements; organizing and structuring joint venture, franchise and distribution systems; establishing and administering national and international franchise growth and compliance programs; and, counseling clients on a wide variety of industry-related topics.

Bret also acts as a trusted advisor to private equity concerns and investors buying and selling franchise and distribution systems and investors seeking due diligence and related franchise and distribution expertise in connection with mergers and acquisitions and other transactions involving franchising, licensing and distribution components.

Bret is the former Chair of the New York State Bar’s Franchise, Distribution and Licensing Committee and is currently on the Executive Committee of the New York State Bar’s Business Law Section.