MARCH 31 - APRIL 1, 2023

Franchise Expo West 


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Brady Lee

Brady Lee

President, Graze Craze

Brady Lee, Chief Operating Officer of United Franchise Group™ (UFG) and President of Graze Craze®, has not only grown up in the franchising industry, but has built his career by building brands.  Prior to his current position, Brady worked his way up the ladder through UFG’s Franchise Development department, managing multiple positions simultaneously until earning the Vice President role, where he worked with franchisees on a global scale. 

Continuing the international trajectory of his career, Brady accepted a position as Director of Sales for UFG in Australia and then went on to become the President of Accurate Franchising Inc.™ (AFI).  At AFI, a franchise consulting company and part of the affiliated family of United Franchise Group brands, Brady applied his franchise development experience and operational acumen to guide a newly formed corporation completely dedicated to developing small businesses into franchises. Brady’s contributions to the success of AFI was the catalyst to his current dual role in which he influences operational integrity for all brands in the UFG affiliated community and advances the sound operational foundation of Graze Craze while leading the popular new franchise through expeditious growth.


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