Skip to main content
01 Feb 2023

Bosch Auto Service Franchise Announces First Opportunities

Bosch Automotive Workshop Services Booth: 110
Bosch Auto Service Franchise Announces First Opportunities
  • Bosch debuts branding of a new franchise concept known as Bosch Auto Service
  • Bosch Auto Service franchise opportunities are now available in California, Texas, Colorado, and Michigan
  • Bosch Auto Service invites independent workshops to join a network supported by consulting, marketing, training, and partnerships

Oakbrook Terrace, Ill. – Bosch, a leading global supplier of technology and services, has officially announced the branding of its new automotive workshop franchise known as Bosch Auto Service. The Bosch Auto Service Franchise opportunity will now be available to existing independent workshops across California and Texas, with plans to expand further into the U.S. in the future.

As a Bosch Auto Service Franchise, workshops will have access to:

  • Custom business solutions including dedicated consultants who specialize in fixed operations and workshop financial planning
  • Technical training through a Bosch cultivated Learning Management System
  • Marketing resources including customer acquisition, retention programs, and analytics
  • Strategic partnerships to increase value, efficiency, and business growth
  • Brand Recognition with Bosch’s history of quality service and parts in the technical services industry

"The Bosch Auto Service franchise builds off of over 100 years of success and expertise sustained from the previous Bosch Car Service program and the brand’s technical competence in the OE sector,” said Uli Jaschek, the CEO of the Bosch Auto Service franchise. “Bosch is always evolving alongside our customers and, with this shift into franchising, our goal is to continue creating a business model that is rooted in technology-driven strategy and trusted experience to best support shop owners.”

To learn more about Bosch Auto Service franchise opportunities, visit

About Bosch 

Having established a regional presence in 1906 in North America, the Bosch Group employs nearly 35,500 associates in more than 100 locations, as of December 31, 2021. In 2021, Bosch generated consolidated sales of $13.5 billion in the U.S., Canada and Mexico. For more information, visit and

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of $93.1 billion in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.

View all Exhibitor News