MARCH 31 - APRIL 1, 2023
PHOENIX CONVENTION CENTER

Franchise Expo West 

Conference Agenda

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Conference Agenda

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30 Mar 2023
  1. Ever wonder why people do what they do, and not necessarily what you want them to do? Ever wonder why some people “get it” and others don’t? Regardless of how much explanation you provide, or how much training you do, some people just don’t seem to understand, and they become unintentional misfits in your organization, whether they are members of your franchise leadership team, or your franchisee network. “What’s wrong with them?” we hear leaders ask. Chances are, nothing’s wrong with them other than their role in your organization. In another capacity, they may be mavens instead of misfits. Global Polls conducted by Gallup say that only 15% of people are engaged at work! And three of four small business employers say they have hired the wrong person for a job! (Imagine how many franchisors would say they awarded the wrong person a franchise!). And how costly are these mistakes? Much of the disappointment leaders encounter with others can be avoided by a better understanding of our personality profiles. Who you hire (or select as a franchisee) is just as important as how you and other members of your leadership team interact with them. No two people are the same. Our personality DNA is unique! How you lead with your personality impacts the people you lead whether they are employees or franchisees. Not everyone’s going to get along or engage in their work, but you will be more effective if you understand how leading with your personality impacts people. Attend this session and gain tangible information about how to lead more effectively with your personality. 

    Workshop led by Dr. John P. Hayes, CFE, Titus Chair for Franchise Leadership, and a business professor at Palm Beach Atlantic University. Dr. Hayes helps franchise corporate teams and franchisees better understand their unique personalities and how they can use their personality strengths to lead more effectively. 

    3 CFE Education Credits - $399 

31 Mar 2023
    • Workshops and Sessions

    If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need.

    Workshop Fee: $100 

  1. Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives considering expanding a business through franchising, lawyers, accountants and business consultants. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. 

    SPONSORED BY MSA WORLDWIDE

    WORKSHOP FEE: $100

  2. Join us to learn about the journey of these successful women in franchising. We’ll discuss:

    • How franchising offers great opportunities for women
    • What the metrics say about brands women are joining
    • Why leadership of a franchise unit or franchise brand is a great career track for women entrepreneurs
    • Build it or Buy it? Winning strategies to acquire a franchise brand  
    • How women are overcoming challenges to ownership including access to capital
    • How to attract and work with a mentor in the industry
    • Measuring business ownership against your lifestyle decisions

    SPONSORED BY IFA WOMEN'S FRANCHISE NETWORK

  3. Business owners are starting to take notice that the metaverse and AI are not to be ignored, but how will franchises adapt to this new future? 

    In this educational session, we will explore the opportunities for the franchise industry in this rapidly growing space. Our panel of experts will provide all the information you need to start creating your very own branding and marketing strategy using Artificial Intelligence and the Metaverse.

    Discover how the metaverse and AI will change franchising forever - Learn about the opportunities for branding and marketing in this new space - Get expert advice from our knowledgeable panelists - Get a head start on adapting your business for the metaverse.

    SPONSORED BY MetAiBlock

  4. This session will help franchisors learn how to make franchise marketing better and smarter. Marketing guidelines and various synchronized approaches will be discussed including integrated digital marketing and public relations. Learn how to optimize and utilize SEO and best practices while optimizing your marketing strategies for franchise growth goals, budgets, and ROI.

    SPONSORED BY TOPFIRE MEDIA

  5. Aprender de los demás nos da el conocimiento y la motivación para alcanzar el éxito. En este panel de discusión compartiremos algunas historias de éxito que pueden servir como inspiración antes de realizar todo el arduo trabajo de abrir y administrar tu propia franquicia
  6. Learn how to prepare your small business for success, plan for the future and grow into a thriving business.
  7. You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you – an internally-managed expansion or franchising. This session will explore expansion strategies, the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help analyze your company’s growth options, including raising equity.

    SPONSORED BY iFRANCHISE

  8. You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you – an internally-managed expansion or franchising. This session will explore expansion strategies, the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help analyze your company’s growth options, including raising equity.

    SPONSORED BY iFRANCHISE

01 Apr 2023
  1. If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need.

    Workshop Fee: $100 

  2. Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives considering expanding a business through franchising, lawyers, accountants and business consultants. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. 

    SPONSORED BY MSA WORLDWIDE

    WORKSHOP FEE: $100

  3. We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

    SPONSORED BY SOCIALLYBUZZ

  4. Learn how your website should be at the center of a comprehensive franchise lead generation strategy to help increase lead flow and improve lead quality. Various methods will be discussed to help retain audience interests in your franchised recruiting website and brand.

    SPONSORED BY TOPFIRE MEDIA

  5. Aprender de los demás nos da el conocimiento y la motivación para alcanzar el éxito. En este panel de discusión compartiremos algunas historias de éxito que pueden servir como inspiración antes de realizar todo el arduo trabajo de abrir y administrar tu propia franquicia
  6. You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you – an internally-managed expansion or franchising. This session will explore expansion strategies, the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help analyze your company’s growth options, including raising equity.

    SPONSORED BY iFRANCHISE

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