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Brian  Luciani

Brian  Luciani

SMB Franchise Advisors

Brian Luciani is the Chief Development Officer and Venture Partner for SMB Franchise Advisors, bringing with him over a decade of experience from both Wall Street and Main Street.

Brian has worked in investment banking, operations and technology as well as in technology sales and corporate venture at both established incumbent and growth stage businesses. In addition to managing the full life cycle of deal scouting, negotiation, and closing, Brian has led teams focused on sales, development, and go-to-market strategy for software and hardware solutions. In 2021, Brian was tasked with the relaunch of a corporate innovation and venture group, where he deepened his passion for supporting and accelerating the growth of early stage brands. He believes the franchise model requires businesses to have product market fit before scale, and that those industry agnostic growth opportunities are uniquely available to SMB’s clients on the path to franchising their business.

Brian has been involved with the franchising industry since 2012, having long supported the marketing and roadshow efforts of SMB and their clients. He holds a Bachelor of Science in business administration for marketing and a Bachelor of Arts in economics, both from Marist College. Brian sits on a number of boards both professionally and personally, including as a Technology Scout for Affinity Federal Credit Union and a Curriculum Advisor to Seton Hall University’s Stillman School of Business customer experience programs.