With a robust collective GDP of USD 3.6 trillion and a population exceeding 685 million, the Association of Southeast Asian Nations (ASEAN) is an economic juggernaut, surpassing India’s economic output in 2022. This dynamic region has seen its GDP more than doubled since 2009, presenting a fertile ground for franchising. Leading this growth are fast emerging economic powerhouses Indonesia, the Philippines, and Vietnam. US franchisors have a golden opportunity to tap into this vibrant region by mastering the unique market dynamics of ASEAN. Discover the strategies that can help your franchise thrive in one of the world’s most rapidly expanding economic zones.

SPONSORED BY VF Franchise Consulting