June 2-4, 2022

International Franchise Expo 

Health & Safety Update

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Health & Safety Update

Health & Safety Update (as of 9.13.21)

MFV Expositions is committed to keeping health and safety at the forefront of everything we do and adhering to all venue, local, state, and federal mandates. As of September 10, New York state has updated its guidelines, and all guests will now be required to show proof of vaccination to enter the Javits Center.

In accordance with New York City and recently updated state guidelines, one dose of the vaccine is accepted, and acceptable proof of vaccination include your CDC vaccination card, a photo of your vaccination card, or a copy of your digital vaccination card on a vaccine app. In addition, all guests will be required to wear face masks while indoors at the Javits Center, regardless of vaccination status.

We have partnered with fully HIPAA compliant CrowdPass, to expedite this process, so you can enter your information ahead of time. We recommend doing this to save time on site, and for your overall convenience. You will be receiving your dedicated CrowdPass invite link to create your account, upload your vaccination record and get your verified QR code for easy access. Please check your spam folder as well.

Exhibitors and attendees can also get their badges on-site with the proof of vaccination credentials indicated above. Please see the FAQs below for additional information.

Face Masks

Face Masks

As required by current health guidelines, face masks are to be worn by all guests at the Javits Center. Complimentary masks will be provided by sponsor UBREAKIFIX!
Enhanced Cleaning

Enhanced Cleaning

Continuous sanitization and cleaning throughout the course of the event, with a focus on high-touch areas. 
Sanitization Stations

Sanitization Stations

Hand washing facilities and sanitizing stations will be available throughout the event and in public spaces.
Physical Distancing

Physical Distancing

Get your elbow taps ready! Public spaces and exhibit halls will allow all in attendance to practice physical and social distancing at all times. 

Frequently Asked Questions

What specific health and safety measures will be in place at the time of your event?

As of September 9, 2021 and per recently updated state mandates, all attendees, to include staff and contractors, will need to provide proof of vaccine to enter the Javits Center. In addition, all guests will be required to wear face masks while indoors. 

Are there any plans to cancel or reschedule the event?

We are confidently moving forward with the event in response to feedback from enthusiastic brands and retailers who are eager to convene, connect and do business.

"...Attendees and exhibitors want to return to in-person events, and over 90 percent are not opposed to additional health and safety protocols to enable them to gather safely." Source: Epistemix and Freeman Study August 2021

We know that safety and success need to be prioritized in equal measure, and we are committed to safely gathering the franchise industry at IFE 2021 September 24-25, 2021.

What types of vaccines will be accepted? 

Per New York City guidelines, one dose of any vaccine approved for emergency use or fully approved by either the Food and Drug Administration or the World Health Organization will meet the vaccination mandate.

This includes:
  • Pfizer-BioNTech COVID-19 Vaccine (marketed as Comirnaty)
  • Moderna COVID-19 Vaccine
  • Johnson & Johnson/Janssen COVID-19 Vaccine
  • AstraZeneca
  • Sinopharm-BBIBP
  • Sinovac
  • Novavax

For more information on currently acceptable vaccines, please visit the Key to NYC – Accepted vaccine list  HERE

What forms of vaccination proof will be accepted?

The following are acceptable as proof of COVID-19 vaccination per published New York City and recently updated state guidelines:
  • CDC Vaccination Card. A photo or photocopy of this card is also acceptable;


  • NYC Vaccination Record or other official immunization record from within or outside the U.S., including from a health care provider. A photo or photocopy of this card is also acceptable;


  • NYC COVID Safe App: Android | iOS
    You can upload to this app a photo of your CDC vaccination card or other official record, along with your photo ID;


  • Excelsior Pass (or Excelsior Pass Plus): Android | iOS
    To use this app, you will need the phone number or email address associated with your vaccination record. If you are unable to use this app, try one of the other options listed above; and


  • Clear Health Pass. To use this app, you will need a unique organization code before scanning your vaccine card or linking your lab account with a one-time login to your health provider.


To learn more about accepted forms of proof, visit the New York City  Coronavirus (COVID-19) Vaccination Record page.

Will a single dose be accepted?

Yes. Per New York City and recently updated state guidelines, individuals must show proof of having received at least one dose of a COVID-19 vaccine. (See “What types of vaccines will be accepted” for list of acceptable vaccines) 

What will the process be for showing vaccination verification?

Individuals must present their vaccination proof from the above listed approved forms (see “What Forms of Vaccination Proof Will Be Accepted”) along with an ID with the same identifying information as their proof. 

Where will proof of vaccine be checked? (ie: Inside, outside)? 

Our secure, third-party partner will be verifying guests prior to entry to the Javits Center, outside. Once verified, they will be granted entry to the Javits, where our event digital badges will grant guests access to our event. 

Who will be reviewing health documents?

Your privacy matters to us. A secure, third-party will review all vaccine documentation, and no health records will be stored. 

Can I show proof of a negative COVID-19 test instead of a vaccine and still access the event?

Unfortunately, no. Only individuals showing proof of vaccination can enter the Javits Center and attend the events per recently updated state guidelines.

Will individuals be turned away if they don’t meet a vaccination or test requirement?

Yes, if an individual cannot provide proof of vaccination, they will not be able to access the Javits Center. We recommend taking a photo of your vaccine card, so you can readily access it.

How will mandates be enforced?

We will have safety ambassadors throughout the building who will be responsible for ensuring adherence to health and safety policies.

Our goal is to help you grow your business, safely.  

Am I required to wear a face mask, even if vaccinated?

Yes. Presently, the Javits Center requires face masks to be worn by all guests while indoors.

Complimentary masks will be provided to our guests.

Will you be limiting the number of attendees who can be at the event?

The Javits Center allows for appropriate density management and distancing measures and is among the safest venues in the country with GBAC accreditation. 

As a result, we will not be limiting attendance numbers, but will implement widened aisles and manage flow to keep participants safe. 

Is the Javits Center safe?

The Javits Center is among the safest venues in the country, featuring Global Biorisk Advisory Council (GBAC) STAR accreditation which is a gold standard of prepared facilities and demonstrates their commitment to the highest standards in cleaning and sanitization.

In addition, the Javits Center has installed hospital-grade, High-Efficiency Particulate Air (HEPA) filters to improve filtration, with the entire volume of air in the venue exchanged five times a day. 

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