In our FitBiz series, we aim to tell the stories behind the brands in fitness, health, nutrition, and wellness. Through candid interviews and in-depth discussions, FitBiz aims to explore the triumphs, challenges, and valuable lessons learned by these trailblazing enterprises.

GYMGUYZ: HOW A MOBILE WORKOUT STARTUP WENT GLOBAL

Fitness entrepreneur Josh York, the founder and CEO of GYMGUYZ, the world’s largest mobile fitness franchise, joined Muscle & Fitness Chief Content Officer / Editor-in-Chief Zack Zeigler for an honest discussion on the M&F Reps podcast that covered a lot of ground, including:

• The inspiration behind GYMGUYZ and York’s process for coming up with the concept.
• The challenges York faced while building the brand and the ways he overcame them.
• The role technology played in GYMGUYZ’s success.
• How York scaled the business globally.
• His advice for aspiring entrepreneurs looking to make their mark in the fitness industry.