June 1-3, 2023
NEW YORK CITY, NY
THE JAVITS CENTER

International Franchise Expo 

Workshops and Sessions Program

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Workshops and Sessions Program

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    It is simply impossible to achieve sustainable success in franchising without healthy franchise relations. This session is a practical workshop that teaches proven franchise relationship skills and strategies, decades of real-world experience, and research from hundreds of franchise networks. You will experience an engaging and impactful half-day of interactive learning, with lots of opportunities to discuss and share your insights on hot topics of importance to you. Whether you are a seasoned CEO, or someone relatively new to franchising, you’ll find this program useful, enjoyable, and inspiring. 

    300 CFE Education Credits

    FEE: $399

    Click here to register

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    In this session you will learn the intricacies of unit economics for a single and a multi-unit franchisee and how they are being affected by today’s reality of inflation and staffing challenges.  Understanding these numbers and knowing what to do to make them more favorable will give you a clear picture of the current franchise financial model and how to succeed with it.

    200 CFE Education Credits

    Fee $299

    Click here to register

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    Ever wonder why people do what they do, and not necessarily what you want them to do? Ever wonder why some people “get it” and others don’t? How you lead with your personality impacts the people you lead whether they are employees or franchisees. Not everyone’s going to get along or engage in their work, but you will be more effective if you understand how leading with your personality impacts people. Come and learn how to lead more effectively with your personality. 

    200 CFE Education Credits

    Fee $299 

    Click here to register

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    Your booth is setup, your marketing outreach is deployed, and you are ready for the doors to open - but are you prepared to catch and keep the attention of potential leads? Attending live expo shows to gather qualified leads is a major investment for most businesses, and making sure you maximize your time at these events is crucial to a successful development strategy ROI. Once on the expo floor, you need to talk to as many people as you can and gather meaningful information on each person you interact with. Then once the show is over, it’s time to follow up with each lead you curated onsite. What are the best tips and tricks to selling on a show floor? How do you properly sort through leads and follow up once the show is over? How can you stand out and make an impression?

    Join IFA and experienced franchise executives who are regulars at franchise trade shows around the country for a discussion on how to maximize the time in your booth and in marketing efforts after the show to ensure qualified leads are fostered and ROI is achieved!
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    Industry experts share tips to better organize and structure communications with franchisors.  The program is designed for international contacts and investors wishing to invest and diversify through the franchise business model.

    SPONSORED BY THE U.S. COMMERCIAL SERVICE

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    Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively session.

    200 CFE Education Credits

    WORKSHOP FEE $200

    Register

    SPONSORED BY MSA WORLDWIDE

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    What strategies do franchisors of successful systems use to grow their brands? What critical traits do successful franchisors possess and how to develop them? This session will highlight strategies and organizational characteristics that franchisors and would-be franchisors should consider when developing and growing their brands. (Previously called 5 Habits)

    SPONSORED BY EINBINDER & DUNN LLP

    WORKSHOP FEE $200
    Register

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    Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives, lawyers, accountants and business consultants considering expanding a business through franchising, . This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. 

    250 CFE Education Credits

    WORKSHOP FEE $150
    Register

    SPONSORED BY MSA WORLDWIDE

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    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

    SPONSORED BY TOPFIRE MEDIA

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    This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the United States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.

    SPONSORED BY GREENBERG TRAURIG, LLP

    WORKSHOP FEE $200
    Register

     

Theater 1
  1. Theater 1
    NJ Continues to be a thriving market where key industries proudly base their headquarters due to exceptional talent and education. Couple that with a concentration of high income and spending power - all within a 50-mile radius, From a legal perspective, it is one of the most protective states in the nation. Simply put, NJ is a market that offers a lucrative consumer market and a wealth of business support services that will afford you a solid base from which to build its franchise. Come see why NJ is right for you.
Theater 2
  1. Theater 2

    Franchising represents 3% of GDP, 8 million jobs and 759,000 outlets in the United States alone, including 50,000 locations in the tri-state area. With more than 4,000 franchise brands today in North America and tens of thousands of franchisees there are job and business ownership opportunities awaiting graduates at every turn. Whether planning a career in business, accounting, marketing, global business, leadership, humanities, etc.—anything is possible through franchising. Join us to learn more.

    COLLEGE SESSION

  2. Theater 2

    Offering relationships, strategies and plans for prospective owners is one of the most important tools to offer potential owners. Come learn about the different funding strategies that work in 2022. This session will educate you on how to establish funding relationships and strategies that will make it easier for your potential buyers to fund their business in 2022 so you can grow your brand and only focus on qualified buyers.

    SPONSORED BY BENETRENDS

  3. Theater 2
    Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
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    Learn about the pros and cons of opening another corporate unit versus franchising your brand for your future growth strategy.

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    Join trade finance experts from U.S. Small Business Administration and Export import bank of the United States to learn how programs can be utilized by franchisors to support international franchise sales.

    SPONSORED BY THE U.S. COMMERCIAL SERVICE

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    If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

    SPONSORED BY BOEFLY

    WORKSHOP FEE $120
    Register

     

  2. Room 1BO3

    In this session, we will teach and discuss the opportunities for investors looking to buy international franchise rights, as well as discussing how to take an international brand global and how to successfully develop your international brand into the American market. This session is designed for both the Investor and Franchisor. This workshop session addresses challenging questions of global franchise growth with a diverse group of accomplished panelists.

    SPONSORED BY SUMMA FRANCHISING

    WORKSHOP FEE $200

    Register

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    This program will provide analysis and strategies that can be employed by start-up, emerging, and established franchisors to create the greatest financial value for their owners and investors. The program will include a formal presentation on various strategies and steps required to prepare a franchise company for outside investment or a sale to a third party. The program will also include a panel of seasoned advisors and investors that have experience investing in or purchasing a franchise system at every level of the life cycle of a typical franchise system. This program is a must attend event for any owner or executive of a franchise system that is seriously considering seeking an outside investment or a sale of the franchise company. 

    SPONSORED BY AKERMAN

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    This session will help franchisors learn how to make franchise marketing better and smarter. Marketing guidelines and various synchronized approaches will be discussed including integrated digital marketing and public relations. Learn how to optimize and utilize SEO and best practices while optimizing your marketing strategies for franchise growth goals, budgets, and ROI.

    SPONSORED BY TOPFIRE MEDIA

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    Learn how to protect your brand while enhancing your social networking and social media presence. Explore the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, establish system-wide strategy for social networking, 5G rollout, and so much more.

    SPONSORED BY PLAVE KOCH, PLC

    WORKSHOP FEE $150
    Register

Theater 1
  1. Theater 1
    Those who are considering a second career, buying a franchise might be the right choice. Buying into a franchise affords a glimpse of the company's operations, competition and future profit potential. Franchising is a proven way to invest and get started in an entrepreneurship without starting from scratch. Join us and learn how to find a franchise that fits your skillset and wallet, and how franchising can be the best entrepreneurial investment. SBA and SBDC support programs will be discussed. 
  2. Theater 1

    Join the IFA Foundation as we discuss the basics of getting into the Franchising world. We will discuss the many opportunities open to people of color, underrepresented communities, women, veterans, and more. Many companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands. The IFA Foundation is there to both help Franchisors in these efforts as well as assist prospective Franchisees in exploring the pathways that are open to them. This will be a lively open discussion with lots of time for questions and interaction from the audience, so bring your questions!

    SPONSORED BY THE IFA FOUNDATION

  3. Theater 1

    You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you – an internally-managed expansion or franchising. This session will explore expansion strategies, the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help analyze your company’s growth options, including raising equity.

    SPONSORED BY iFRANCHISE

Theater 2
  1. Theater 2

    Franchising represents 3% of GDP, 8 million jobs and 759,000 outlets in the United States alone, including 50,000 locations in the tri-state area. With more than 4,000 franchise brands today in North America and tens of thousands of franchisees there are job and business ownership opportunities awaiting graduates at every turn. Whether planning a career in business, accounting, marketing, global business, leadership, humanities, etc.—anything is possible through franchising. Join us to learn more.

    COLLEGE SESSION

  2. Theater 2
    Franchising had an exceptional year in 2021, and 2022 is showing as another strong year of recovery. The franchise model is not only a significant contributor to the country’s economy, but provides local communities with jobs, services and support. Join the International Franchise Association (IFA) as they dive into the economic data of franchising as it stands today and what the numbers tell us for the future. Also hear from local franchisees on their view of the industry, the future of their business, and what franchising means to them and their local communities.
  3. Theater 2

    Business owners are starting to take notice that the metaverse and NFTs are not to be ignored, but how will franchises adapt to this new future? In this educational session, we will explore the opportunities for the franchise industry in this rapidly growing space. Our panel of experts will provide all the information you need to start creating your very own metaverse and NFT branding and marketing strategy.
    Discover how the metaverse and NFTs will change franchising forever - Learn about the opportunities for branding and marketing in this new space - Get expert advice from our knowledgeable panelists - Get a head start on adapting your business for the metaverse

  4. Theater 2

    The FDD may seem intimidating to read and even more challenging to understand. But it does not have to be. In this presentation, we will summarize the information contained within the FDD, identify potential red flags and give you tips on what to consider when negotiating a deal with the franchisor

    SPONSORED BY EINBINDER & DUNN LLP

Room 1BO2
  1. Room 1BO2

    Is your system trying to figure out how to split marketing efforts for finding both franchisees and finding end-user customers? Learn how to develop a strategic approach that maximizes resources and strikes an optimal balance to get the best possible outcome.

    SPONSORED BY 919 MARKETING

  2. Room 1BO2

    Learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives, lawyers, accountants and business consultants considering expanding a business through franchising. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. 

    250 CFE Education Credits

    WORKSHOP FEE $150
    Register

    SPONSORED BY MSA WORLDWIDE

Room 1BO3
  1. Room 1BO3

    If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

    SPONSORED BY BOEFLY

    WORKSHOP FEE $120
    Register

     

  2. Room 1BO3

    Industry specialists from the U.S. Commercial Service present information, tips, and strategies for U.S. franchisors interested to expand to markets that are developing countries or post conflict markets.

    SPONSORED BY THE U.S. COMMERCIAL SERVICE

Room 1CO3
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    Learn how to create a user-friendly Operations Manual with key content to expand on the documentation of your business' processes and procedures.

    200 CFE Education Credits

    WORKSHOP FEE $120
    Register

    SPONSORED BY MSA WORLDWIDE

Theater 1
  1. Theater 1

    Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long-term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.

    SPONSORED BY iFRANCHISE

  2. Theater 1

    Join us for a conversation on how women in franchising are changing the franchise landscape. Join us and learn:

    • Why women make great franchisees and franchisors
    • Building a community of women to support you in franchising
    • Tips for women thinking about franchising a concept, joining a franchise system or working in the franchise industry
    • Where to get information and education about franchising
    • The benefits of a CFE or Certified Franchise Executive designation
    • Challenges in building or sustaining a franchise system 
    • Career experiences that help define leadership styles for women in franchising
    • Making the leap into business ownership
    • Why franchising helps you attain work/life balance whether you are a ‘zor, a ‘zee or supplier to the industry
  3. Theater 1

    This session is geared toward the transition from a single unit franchisee to a multi-unit owner, and the unique aspects of developing multiple locations.  You will learn the key components of development agreements, how they differ from individual unit agreements, and what to expect when expanding your portfolio.  This session is ideal for anyone looking to expand within the same brand or to add additional concepts to their portfolio.

    SPONSORED BY A.Y. STRAUSS, LLC

Theater 2
  1. Theater 2
    We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.
  2. Theater 2

    It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. How you choose to fund your business could affect how you structure and run your business. If you have already launched and operate a business it is never too late to learn how financial preparedness can be accomplished. Attend this free session whether you are a new business owner, a soon-to-be business owner, or a well-established business owner.

    SPONSORED BY BENETRENDS

  3. Theater 2

    Learn how your website should be at the center of a comprehensive franchise lead generation strategy to help increase lead flow and improve lead quality. Various methods will be discussed to help retain audience interests in your franchised recruiting website and brand.

    SPONSORED BY TOPFIRE MEDIA

Sponsored by

IFA logo                 Dept of Commerce

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