OCTOBER 14-15, 2022
NRG CENTER

Franchise Expo Houston 

Why Exhibit?

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Why Exhibit?

Exhibiting at Franchise Expo Houston

Exhibiting at Franchise Expo Houston

Franchise Expo Houston will connect existing franchisors and industry suppliers with new franchisee and master licensee prospects. 

Why Houston?

  • From 2010 to 2018, Houston added 1.1 million new residents, an 18.2 percent increase, the fastest rate of population growth among the 10 most populous U.S. Metros.  
  • The 12-county Greater Houston area is one of the largest and most diverse business regions in the nation. 
  • The Houston GDP is estimated at a $490 billion and is estimated to grow 4.2% in 2021.  
  • Last year, Houston ranked No. 1 on U-Haul's list of U.S. destination cities, a position its held on the list on and off for more than a decade. It's just one measure of Houston's increasing popularity as a place to live.
  • Not only is Houston one of the most diverse and youngest cities in the US, it also has the a low cost of living and low cost of doing business. 

 

Franchise Expo Houston features established franchises offering businesses at investment ranges from $10,000 to more than $1 Million. Your Franchise Development Team will meet thousands of the best candidates over the two day event.  

Exposure & Lead Generation

Exposure:  Engage with visitors pre-show, onsite and post-show through our marketing vehicles, including exhibiting, digital and print marketing, enhanced sponsorships, and pre-setting of appointments.

Generate New Leads: Thousands of qualified candidates will attende Franchise Expo Houston in search of the opportunity to be new franchisees, master franchisees, area developers, multi-unit owners, and more. Engage face-to-face and digitally with these prospects and increase your footprint and revenues.

Networking & Launches

Connect with Candidates: Franchise Expo Houston offers your franchise the opportunity to meet, entertain and bond with existing and prospective candidates. Utilize our complimentary guest program to engage with current and future prospects throughout your sales funnel.

New Product Launches: Company launches, new product launches, press releases and new initiatives all get more exposure and reach through the the Franchise Expo's highly targeted network of global attendees, partners, speakers, sponsors and associations.

Purchasing Power

Purchasing Power

19% of visitors plan on investing $50,000 - $99,999 in a franchise

27% of visitors plan on investing $100,000 - $499,999 in a franchise

6% of visitors plan on investing $500,000 - $599,999 in a franchise

6% of visitors plan on investing $1M+ in a franchise

Engaged Entrepreneurs

Engaged Entrepreneurs

66% of visitors have owned a business

56% already met or plan to meet with a franchise representative

58% of attendees spend an average of one full day at the expo

Ready to Commit

Ready to Commit

29% plan to invest in a franchise within 0-6 months

37% plan to invest in a franchise within 6-12 months

22% plan to invest in a franchise within 12-18 months

Please note the statistics shared here are from IFE 2019.

Press, Media Coverage and Partnerships

Franchise Expo Houston is featured in many publications including Entrepreneur Media, Franchising World, Franchise Times, Global Franchise Magazine, Franchising USA, Franchise Dictionary and more. In addition to extensive social media campaigns and coverage on local radio and television, Franchise Expo Houston partners with many national and local organizations like the US Small Business Administration, Small Business Development Centers, and Commerce Chambers. 

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