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01 Sep 2023

6 Carpet Cleaning Franchises to Consider in 2024


If you're thinking about buying a carpet cleaning franchise, you’re probably aware the carpet cleaning industry has been on the rise. With such promising prospects, now could be the perfect time to explore owning and operating a carpet cleaning franchise. In this guide, we'll take a closer look at what you need to know.

State of the Industry

Before venturing into any business, it's essential to understand the industry's current state. The carpet cleaning industry has been experiencing growth due to several factors. The ongoing focus on health and cleanliness has led both residential and commercial customers to seek professional carpet cleaning services to maintain a healthy indoor environment. Innovations in carpet cleaning equipment and techniques have improved efficiency and effectiveness, making it an attractive service for customers.

Furthermore, many consumers are now looking for eco-friendly carpet cleaning options, creating a niche for franchises that offer green cleaning solutions. Lastly, as the real estate market expands, there's a higher demand for carpet cleaning services for both move-in and move-out cleaning.

Given these trends, the carpet cleaning industry is poised for further growth, making it a lucrative field for potential franchisees. According to market analyst company IBISWorld, as of March 2023 carpet cleaning businesses in the U.S. have a total revenue of $6.6 billion, and the industry is expected to grow through 2028.

Types of Carpet Cleaning Franchises

When looking for top carpet cleaning franchises, it's crucial to understand the different types available:

  • Residential carpet cleaners: These franchises cater to homeowners and renters, offering services to clean and refresh carpets in residential settings.
  • Commercial carpet cleaners: Focused on businesses, commercial carpet cleaning franchises handle larger-scale projects, such as office buildings, hotels, and retail spaces.
  • Upholstery cleaners: Some franchises specialize in cleaning upholstery, including sofas, chairs, and other furniture pieces.
  • Multi-surface cleaners: These franchises provide a broader range of services, including cleaning carpets, hardwood floors, tiles, and more.

Your choice should align with your interests, skills, and target market. Here are several of the biggest franchises in the market:



Initial Investment


$71,145 - $234,924

OxiFresh Carpet Cleaning

$50,685 - $80,740
Heaven’s Best Carpet Cleaning $61,860 - $110,100

Stanley Steemer

$139,210 - $410,195


$57,635 - $201,715


$128,800 - $155,500 (new)
$102,300 - $147,000 (conversion)


Skills and Qualities

To excel as a franchise owner in the carpet cleaning industry, it’s useful to possess certain skills and qualities. Excellent customer service is paramount. You'll interact with customers daily, so the ability to communicate effectively, address concerns, and provide a positive experience is crucial. Clear communication with clients and your team is essential for understanding customer needs and managing expectations.

A deep understanding of different cleaning products, methods, and equipment is vital to delivering top-notch results in the carpet cleaning business. Being able to assess the condition of carpets and determine the appropriate cleaning method is essential for customer satisfaction. Lastly, carpet cleaning often involves moving furniture and operating heavy equipment. Physical fitness is an asset in this field.

Choosing the Right Franchise

When selecting a carpet cleaning franchise, consider factors such as:

  • Franchise reputation: Research the franchise's reputation, reviews, and history to ensure it aligns with your goals and values.
  • Training and support: Look for franchises that offer comprehensive training programs and ongoing support to help you succeed.
  • Initial investment: Evaluate the startup costs, including franchise fees, equipment, and marketing expenses, to ensure they fit within your budget.
  • Territory: Check if the franchise offers exclusive territories, allowing you to build a customer base without direct competition from other franchisees.
  • Marketing and branding: Assess the franchise's marketing and branding strategies, as a strong brand presence can help attract customers.

Owning and operating a carpet cleaning franchise can be a rewarding venture, especially in an industry with promising growth prospects. As you consider your options, think about the type of carpet cleaning franchise that suits your interests and skills. Ensure you possess the essential qualities for success in this field, and carefully research potential franchises to find the one that aligns with your goals and values.

Find Your Franchise with MFV

Your search for the right franchise to get into carpet cleaning is waiting for you, and we at MFV want to help connect you with your ideal franchising opportunity. We have over 30 years of experience bringing the franchise world together, helping entrepreneurs like you and franchisors seeking leads find each other. Our franchise exhibition events bring together franchisors and franchisees, as well as workshops and presentations held by industry experts in a wide variety of fields. Request attendee info and register for the next MFV event near you.

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