Article Contributor

Tom Feltenstein
CEO/Founder - Power Marketing Academy

Prior to a 30year trajectory as consultant to Fortune 500 companies, Tom served as senior vicepresident for international, billiondollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a seniorlevel marketing executive.

He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.

Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News PreGame Show. Tom also is a widely published author of 14 books. 

Tom Feltenstein's Recent Articles

  • Helping To Build Sales With Current Franchise Operating Locations
    And The Good News is... Everything you read about franchising has to do with selling more franchises. What about a major focus on helping to build sales with current franchise operating locations? Here are your key areas that need to be addresse... Read Full Article
  • Franchising, Optimism for Success!
    The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal. It is, rather, an unwillingness to enter into the spirit ... Read Full Article
  • Franchising, A Strategy for Added Value
    Our partnership demands that we make ourselves available to you...that we listen to your concerns...react to your suggestions for change...that those of us in headquarters must be sensitive to your needs, and responsive to your requests. And it... Read Full Article
  • Franchising: Stand Up & Be Counted
    Franchisees must contribute ideas, concepts and experience; while, the company supplies the goals; the legwork and the format.  This is the kind of involvement all franchisors look for at all levels of the system as they move forward, beca... Read Full Article
  • How Much Money is Required For Your Franchisees to Spend Locally?
    You know I’ve come up with a system that took me over 10 years to figure out and I’ve done it already with 29 companies.I want to take local marketing dollars required by franchisees to spend and allocate it to a national fund and have the local d... Read Full Article