Article Contributor

Rob Lancit
Vice President-Internet Brands, MFV Expositions

Rob got his first taste of franchising back in 1995 where he led the franchise division for a technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.

During this period Rob worked with several top US Franchise systems, learning the ropes and discovering the pitfalls American franchise systems invariably stumbled into while attempting to develop Canadian versions of their US models.

In 2000 Rob launched FranTech Media, a franchise development firm with the express intention of assisting US franchisors expanding into the Canadian marketplace.

Then, in 2001 Rob perceived a need in the marketplace for a web portal geared towards franchising opportunities in Canada – BeTheBoss ( was the result. Which grew to be the largest and most respected franchise directory in the country, which he sold in 2015.

Rob now heads up the online entity for MFV Expositions’ Internet brands. Having sites in over 10 countries around the world. He brings a wealth of knowledge in understanding today’s technological challenge’s and is able to bridge the gap between business development and technology. In doing he is able to take online franchise directories to new heights all while ensuring the success of each site.

Rob Lancit's Recent Articles

  • Basics Of A Franchise Search
    A franchise search is understandably a long and thorough process. Before you make such a big commitment, you have to be absolutely sure you've found your perfect fit. Check out the following basics of a franchise search to ensure you've got you... Read Full Article
  • Have You Considered an Education Franchise?
    Franchise opportunities exist across several industries, from fast food to beauty. One industry segment in particular, however, has been silently growing recently, and that is education. Even if you've never taught before, there might still be an ... Read Full Article
  • What is Social Franchising?
    During your franchise research, you’ve probably come across the term “social franchise” at some point. Different from traditional franchising, social franchising is becoming more and more popular across the franchise industry. Read on to discover ... Read Full Article
  • Five Questions You've Got to Ask a Franchisee
    Doing your homework when it comes to selecting a franchise business is an absolute must. One of your most important resources is existing franchisees, so make the most of your time with them. Here are the top five questions you should ask to ... Read Full Article
  • Are You Ready for Franchise Financing?
    Once you've found the right franchise business opportunity for you or think you're getting pretty close, you need to prepare another area of your life before you're set to take the next step: your finances. When you approach a lender, you've ... Read Full Article