Article Contributor

Mark Siebert
Founder of the iFranchise Group

A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.

The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.

He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.

Mark Siebert's Recent Articles

  • Experiment With Your Franchise Show Marketing Strategy In 2016
    Use your resources wisely by choosing the right show and the right team. Generating franchise leads might feel like rocket science to most franchisors – as a lack of resources forces them to choose their marketing mix wisely. One traditi... Read Full Article
  • Franchise: Flying High with a Solid “Train the Trainer” Program
    Any franchise brand knows that training isn’t always a smooth flight. The lessons taught during training and ongoing support need to be passed along – via the franchisee and his or her managers – to employees of those independent businesses. For f... Read Full Article
  • Growing Your Franchise: It’s a Process
    “If you don’t k now where you are going, any road will get you there.”  -- Lewis CarrollYou’re a franchisor who has had a number of units you want sold by the end of next year in your head for quite some time. But, what happens when you can... Read Full Article
  • Architecting Your Franchise’s Marketing Strategy for International Expansion
    According to a recent global survey conducted by the International Franchise Association on behalf of the World Franchise Council, “the penetration rate for non-domestic brands [in some countries] can be as high as 80 percent or more” – meaning th... Read Full Article