Article Contributor

Jeff Lefler
CEO - FranchiseGrade

Jeff is founder and CEO of

Jeff has been involved in the franchise industry for over 15 years, as a franchisee, President of a Franchisee Association and founder of Jeff built to provide prospective franchisees an independent resource to benchmark and compare franchise investment risk. He believes that any franchise is an investment first and foremost and the most important aspect of a franchise is the ROI for a franchisee investor.

After years of research, is the #1 market research company in franchising. It’s data and research shows that 35,000 franchise outlets are opened and $25 billion invested each year into franchising – but there are less than 5,000 outlets of net growth each year. Jeff believes that franchisees need to better focus on a franchise investment’s ROI and not it’s consumer appeal.

Jeff Lefler's Recent Articles

  • Identifying Healthy Franchises
    The 5 Most Important Items in a Franchise Disclosure DocumentThere are approximately 35,000 new franchise outlets opened each year in the U.S. The activity is robust, however the net growth each year falls are below the number of new outlets opene... Read Full Article
  • A Consumer Mindset Increases Risk for Franchisees
    For new franchisees, investing in a franchise opportunity frequently begins with a consumer experience. A prospective franchisee enjoyed that brand’s food, had a need for a service or heard positive reports about a company from their family or fri... Read Full Article