Article Contributor

Elayne McClaine
Regional Director

Elayne P. Stanback-McClaine is Regional Director for the New Jersey Small Business Development Center at Rutgers New Brunswick.    She has been involved with the SBDC since 2005 in various roles such as Lead Client Counselor, Instructor, and Assistant Director.  She has extensive expertise in the areas of Business & Strategic Planning; Business Financial Management; Market Research; Business Valuation & Franchising.   She is a Certified Global Business Professional (CGBP), an Accredited Business Planning Advisor and a Certified GrowthWheel™ Advisor.  

Prior to joining the SBDC, Ms. McClaine accomplished over 20 years of brand management--both domestically and globally—ranging from SMEs to Fortune 100 firms.  She also has extensive experience as a Business Broker and Management Consultant.

Elayne has an MBA-Finance from Regis University and a BA-Economics from Fordham University.

Phone:  848-445-8788  



Elayne McClaine's Recent Articles

  • Lean Growth Through Franchising
    The attraction of franchising as a method of company growth is that a proven track record, validated learning and measured results can maximize value and minimize risk. The basic principles of Lean Growth theory, an offshoot of ... Read Full Article
  • Beyond the Franchise Training Manual
    Franchisors offer extensive training system-- Product knowledge, Operations, Accounting, and Marketing.  Everything you need to know about their franchise system is fused into a formal training manual.  The training manual trains the pro... Read Full Article
  • Small Business Expansion through Global Franchising
    Many established businesses often reach a plateau in their business cycle where they must contemplate future growth.   You’re competing with the same domestic brands and experiencing less and less returning on investment and profitability. &n... Read Full Article