Article Contributor

Bob McDevitt
CFE,Senior Vice President, Franchise Development

Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including Pizza Hut, Tony Roma's, Arby's and Golden Corral.

For more than 20 years, Bob has been a Senior Vice President at Golden Corral, a $1.8 billion, national buffet and grill restaurant. He joined Golden Corral in 1994 as Senior Vice President of Marketing, and in 2004 was promoted to Senior Vice President and General Manager of Golden Corral Franchising Corporation responsible for Franchise Operations, Franchise Sales, and Quality Assurance. During his years with Golden Corral, he played an integral part in executing a total re-positioning of the brand from family steakhouse to the leading buffet restaurant in America. Bob retired from active operations management in 2014 and currently focuses on domestic and international development.

Bob also lends his expertise in the franchise community by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.

Bob McDevitt's Recent Articles

  • Franchising: Educating The Masses
    It’s easy to get trapped in your own space when you wake up every morning concentrating on your set of business problems and opportunities. My space happens to be restaurants (40 years) and specifically, Golden Corral (20 of those y... Read Full Article
    One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation.  It can also be one of the downsides. I am fortunate to be able to attend many of th... Read Full Article
  • Effective Communications in a Franchise Environment
    When a tree falls in the forest and no one hears it…trust me, there is no sound. How do I know that?  Simple, during my career in the franchise business my experience has demonstrated that when material gets sent to the franchisees fro... Read Full Article
  • Why You Should Pay Attention to Chipotle's Problem
    I’m going to go out on a limb here: In my opinion, if Chipotle was a franchised concept (they are all company operated) it’s not likely they would have found themselves in the mess they are in. I am not casting aspersions, only re... Read Full Article
  • The Value of Conflict
    For 20 years I worked for a guy who often said, “If two people in business agree on everything, one of them is unnecessary”.   It was his way of saying that he wanted his team to express a different opinion if you had one.  It’s one of t... Read Full Article