Industry Experts

Experience is everything, which is why we’ve connected with the top experts around the globe in the franchise industry. Here, you’ll find the best of the best when it comes to seasoned franchise professionals, and we’ve made their knowledge so accessible to you that it’s right at your fingertips.

Bryce Ebeling, founder and CEO of LoyaltyGenerator, uses his career experience to maximize the relationship between a franchisor and franchisee in an effort to achieve optimal business success. His experience has given him in-depth knowledge across all functional areas of business, including: leadership, strategic development, general management, financia...
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Prior to a 30‐year trajectory as consultant to Fortune 500 companies, Tom served as senior vice‐president for international, billion‐dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior‐level marketing executive. He is t...
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Stan Friedman, CFE is President of FRM Solutions a franchise-centric technology company that assists franchisors with their management of relationships with prospective and existing franchisees. For nearly three decades Friedman has lived and breathed franchising, serving in leadership and executive positions in franchise development and relationship man...
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Dr. John P. Hayes is one of the few people in the world to have been a franchisor, a franchisee, and an advisor to franchise companies. In a span of more than 35 years, he is one of the most published authors on the subject of franchising. He is the author of numerous best sellers at Amazon.com and the only person to have authored an article about franchi...
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Harold L. Kestenbaum is one of the preeminent franchise lawyers in the industry, and has been practicing law and other matters related to franchising since 1977. Kestenbaum is a member of the American Bar Association’s Antitrust Section; a member of the Antitrust Section’s Forum Committee on Franchising since 1978; is a founding member and past chairman o...
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Competition is tougher than ever and that’s exactly why you need to find the one thing that your competition doesn’t have – superior employees! After all, the quality of the people you hire determines the quality of service you can deliver. When you hire mediocre employees, you have a mediocre business. The most successful business, no matter the industry...
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Elana is currently the Director of Operations at MFV Expositions. She works to increase our clients online digital presence and is responsible for all content and social media initiative’s ensuring that she provides our readers with the most informative and update date information as it pertains to franchising throughout The United States, Canada and abro...
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Rob got his first taste of franchising back in 1995 where he led the franchise division for a technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.During this period Rob worked with several top US Franchise systems, le...
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Danielle Tomczak, Marketing Coordinator, ManaltoManalto Enterprise is a cloud-based social media management software that enables enterprises to efficiently manage their social media presence across multiple social platforms, at scale, with alignment to their structure. The Manalto solution delivers controls to support brand management and risk management...
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Elayne P. Stanback-McClaine is Regional Director for the New Jersey Small Business Development Center at Rutgers New Brunswick. She has been involved with the SBDC since 2005 in various roles such as Lead Client Counselor, Instructor, and Assistant Director. She has extensive expertise in the areas of Business & Strategic Planning; Business Finan...
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