SeaMaster Cruises Ranks 18th in First-Ever Franchise 50
March 22, 2006 - Minneapolis, MN – SeaMaster Cruises, one of America’s newest travel and hospitality franchisors, has already succeeded in one critical area – franchisee satisfaction – according to the results of an in-depth survey commissioned earlier this year by Franchise Business Review™. SeaMaster Cruises has been ranked 18th overall in the first-ever Franchise 50, the results of which were divulged earlier this month; the full Franchise 50 listing is available at www.Franchise50.com.
“When we founded SeaMaster Cruises in 2004, our goal was to attract savvy business men and women who wanted the freedom to run their own exciting home-based businesses while tapping into the vast resources, suppliers, technology and marketing that only a proven leader like Carlson Travel Franchise Group can offer,” noted SeaMaster Cruises General Manager Mark Schiffner. “To date, we’ve exceeded our expectations. We’re elated that we’ve also apparently exceeded the expectations of our SeaMaster Cruises franchisees in delivering on the promise of our brand’s program.”
Franchise Business Review surveyed just over two-thirds (67%) of all SeaMaster Cruises franchisees on five specific criteria: Training & Support, Franchise System, Franchisor Relationship, Financial Opportunity and Overall Satisfaction. SeaMaster Cruises franchisees were asked to rate their program using a five-point scale (5=excellent, 4=very good, 3=good, 2=average and 1=poor). According to the Franchise 50, SeaMaster Cruises franchisees gave their program the following scores:
• Training & Support – 4.4
• Franchise System – 4.2
• Franchisor Relationship – 4.7
• Financial Opportunity – 4.0
• Overall Satisfaction – 4.4
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm launched the first annual Franchise 50™ Awards earlier this year after surveying franchise owners from over 200 leading franchise systems based in North America. The ranking of the top fifty franchise companies was based on overall franchisee satisfaction by participating companies.
“Franchisee satisfaction is clearly one of the most important factors to consider before investing in any franchise,” said Eric Stites, Founder and President of Franchise Business Review. “Our Franchise 50 project is one of the most comprehensive studies ever done on franchise owner satisfaction. Being ranked 18th on our Top 50 list is a great achievement for SeaMaster Cruises and it puts them among some very elite companies in the franchise industry.”
“Owning a SeaMaster Cruises'' franchise is a rewarding home business – it also offers a product that is interesting, fun to sell, and provides many travel benefits,” Schiffner stated. “SeaMaster Cruises provides franchisees with the best tools and guidance possible. Support, technology, and agent marketing are the foundation behind a successful home-based franchise. Owning a SeaMaster Cruises franchise is a business like few others, offering the opportunity for financial success and a lifestyle that has the world – literally – at franchisees’ feet.”
For information on joining SeaMaster Cruises, visit www.SeaMasterCruises.com’s franchise section.
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SeaMaster Cruises, a home-based, cruise-only franchise organization, is part of Carlson Travel Group, Inc. Carlson Travel Group, Inc. is a subsidiary of Minneapolis-based Carlson Companies, Inc. In addition to SeaMaster Cruises, brands include: Carlson Wagonlit Travel, Cruise Holidays, Results Travel, Carlson Leisure Travel Services, Carlson Vacation & Business Travel and Carlson Destination Marketing Services. In 2005, for the ninth consecutive year, a Carlson Travel Franchise Group brand was named the top travel business franchise by Entrepreneur's Franchise 500®.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm administers the Franchise 50™ Awards - an annual rating of the top fifty franchise companies based on the highest level of overall franchisee satisfaction by participating companies. Franchise Business Review is headquartered in Portsmouth, NH and can be reached at 603.552.2747 or online at
http://www.FranchiseBusinessReview.com or http://www.Franchise50.com
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