EXPRESS OIL CHANGE RACES TO THE TOP WITH ITS FIRST-EVER NASCAR RACE SPONSORSHIP
BIRMINGHAM, ALABAMA - (June 26, 2001) - Express Oil Change, already the Southeast''s fastest growing quick oil-change franchise, accelerated its pace even more by sponsoring its first ever NASCAR race the "2001 Express Oil Change 200" in Birmingham on May 12, 2001 and Montgomery on June 2, 2001. In addition, Express Oil Change gave away free oil changes for a year to the lucky door prize winners.
With the unbeatable team of Express Oil Change as the main sponsor for the Gatorade All Pro Series race along with longtime NASCAR Driver Stanley Smith, a Chelsea resident in the 'drivers' seat, the Express Oil Change corporate team was confident their latest business move would further boost their name recognition well past the finish line and so far the results are proving them right.
"We are thrilled to have sponsored the '2001 Express Oil Change 200' this racing season as well as nurturing our sponsorship with Stanley," said Richard Brooks, CEO of Express Oil Change. "We will continue to focus on consumer identity programs, utilizing sponsorships in the sports arena and other areas to further enhance the Express Oil Change brand name."
The highly recognized Express Oil Change logo adorns the car of Smith, winner of the 1989 National NASCAR All American Challenge, 1993 Winston Cup Start and 1991 A.R.C.A. Permatex Super Care Series at Michigan International Speedway. It will be seen by millions of Americans as Smith continues to participate in the Gatorade All Pro Series, NASCAR Touring Division features 16 events in seven states in 13 different venues including the Kentucky Speedway, Bristol Motor Speedway and Nashville Speedway.
"I'm proud to be associated with the Express Oil Change name," said Smith, who was the fifth NASCAR driver to ever win an A.R.C.A. on his first attempt. "Just as Express Oil Change has raced its way to the head of the quick oil-change franchise industry, I'm looking forward to running the Express Oil Change Chevrolet and hopefully crossing the finish line first throughout the 2001 season."
Birmingham-based Express Oil Change, the Southeast's fastest growing quick oil-change franchise, operates 127 thriving franchise units across five Southeast states, 48 of which are corporately owned. Express Oil Change projects to have 268 franchises operating in five years.
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