It’s Prime Time at Quiznos!
Introducing the New Prime Rib Sub
DENVER, CO – February 27, 2006 – Prime rib—the steak of steaks. Traditionally left to the table at fine chophouses, this savory taste sensation makes its debut today in Quiznos restaurants nationwide. A double portion of tender prime rib, piled high with melted mozzarella cheese and sautéed onions, and then topped with a mild peppercorn sauce, the new Prime Rib Sub is the only sandwich offering from a national quick service restaurant chain to feature prime rib.
“Tender, juicy prime rib, roasted with the perfect blend of spices and then thinly sliced, gives this unique new sub a flavor that’s unlike any sandwich you’ve ever tasted,” said Quiznos Chief Concept and Marketing Officer Tom Ryan. “The new Prime Rib Sub lets customers enjoy the taste of slow-roasted prime rib without going to an expensive, white tablecloth restaurant—and it’s only available at Quiznos.”
Like all Quiznos sandwiches, the Prime Rib Sub is made from only the highest quality ingredients on the company’s own signature artisan bread. It’s then oven-toasted to bring out the flavors of every ingredient. The new Prime Rib Sub is available in small, regular, and large sizes, priced from $4.99 to $9.99.
About Quiznos
Celebrating its 25th Anniversary, Denver, Colorado-based Quiznos Sub is a leader in the upscale sandwich category. CEO Rick Schaden was first introduced to Quiznos as a customer in 1986. Attending the University of Colorado’s business school, he wrote a senior project on Quiznos, and ended up opening his first Quiznos restaurant in Boulder, Colorado, as a franchisee. Over the next few years, he purchased two more franchises and in 1991, he and his father Dick, a prominent aviation attorney, bought the franchise operation, which consisted of 18 restaurants. Fast forward 25 years, and Quiznos has expanded to more than 4,400 locations worldwide, making it one of the fastest-growing restaurant chains.
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