(Los Angeles, CA)- The economic recovery is inching along but franchising continues to grow steadily. The 2011 Franchise Business Economic Outlook*, estimates that the number of franchise establishments will grow 2.5 percent in 2011 and the number of direct jobs is projected to grow 2.5 percent from an estimated 7,614,000 to 7,808,000, creating 194,000 new jobs.

Big brands are targeting the West for expansion-creating countless career opportunities on a national level. The West Coast Franchise Expo (WCFE), hosted by Paramus, N.J.-based MFV Expositions, is the largest franchise event on the West Coast and will take place Nov. 4-6, 2011 at the Los Angeles Convention Center. The WCFE is the prime place to explore viable business investments and speak with top level executives about turning your career around-even in recessionary times.

“There will be automotive aftermarket brands such as Meineke Car Care Centers, privately held staffing firm Express Employment Professionals, elder care companies like Age Advantage, and restaurants like McAlister’s Deli representing a smattering of all the hottest concepts out there. Attendees can visit a range of exhibitors that suit their career backgrounds, interests and lifestyles. Not to mention, attendees can speak with top executives at big brands and take advantage of free informational seminars, as well as participate in great giveaways,” MFV Expositions President Tom Portesy said.

The estimated increase in franchised jobs and establishments this year bodes well for investors looking to start a business for themselves. Even those without deep pockets can take advantage of the discounts offered by many of this year’s exhibitors.

Attending a franchise exposition is a great place to view and compare a variety of franchise possibilities that best suit your background and interests. In addition to hundreds of exhibitors, there will be more than 30 information-packed seminars and symposia available-and most of the sessions are free. To register to attend the West Coast Franchise Expo, visit www.wcfexpo.com. On-site registration is also available, but pre-registration is recommended.

Publicity for the event will be handled by Sanderson & Associates, the Chicago based PR firm specializing in franchise concepts. Keep informed about the event through their blog www.dailyfranchisenews.com and on twitter @WCFE_2011. Become a fan Facebook at West Coast Franchise Expo.

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*Source: The 2011 Franchised Business Economic Outlook projects key national-level economic measurements of business format franchises. The report was prepared by PwC for the International Franchise Association’s (IFA) Educational Foundation.*