(Brownsville, TX) – After seasons of preparation, Beef 'O' Brady's claimed home court advantage in Brownsville, TX on October 10, 2011. But this isn't your dad's Beef 'O' Brady's – or even your older brother's for that matter. The new restaurant was built with Beef 'O' Brady's refreshed prototype in mind dubbed "Beef's 2.0."

The new Brownsville restaurant, located at 3457 Old Hwy 77 #100, features many new elements that can't be found at other Beef 'O' Brady's restaurants in Texas. Some of the changes include updated color schemes, a sports ticker displayed on a scrolling digital screen, a community board at the front door, a designated take-out area for diners on the go and much more. Brownsville residents have the opportunity to take a virtual walkthrough of the new prototype online. The Beef 'O' Brady's of Brownsville will be the third Beef 'O' Brady's restaurant built with the new prototype in mind.

In addition to the refreshed prototype, Brownsville residents should take a quick liking to the new restaurant because of its great food and the ties it will build with the community. Since the company's inception, each Beef 'O' Brady's has been committed to strengthening local ties through philanthropic partnerships and volunteerism.

"We're going to be the place where families, local sports groups and friends can come together and enjoy great food in a dynamic environment," said local owner, Manny Rangel. "There's a strong sense of excitement that's built into each Beef 'O' Brady's, and the energy at our new restaurant will be unmatched."

The Beef 'O' Brady's of Brownsville offers a re-engineered menu that features its famous wings, St. Louis-Style ribs with Sweet Baby Ray's® barbeque sauce, grilled shrimp available as a main dish or as a salad, a build your own Angus burgers option, affordable mix-and-match dessert combinations and much more. Rangel's restaurant also offers four Xbox consoles with 35-inch LED TVs and the newest sports video games on the market.

Executives with the company note that the Brownsville opening is part of a much larger Beef 'O' Brady's expansion. Franchise Owner Jason Chavez opened a Beef 'O' Brady's in Lake Jackson in August 2011, and another location is scheduled to open in San Antonio before year's end. Executives also forecast a location to open in McAllen during Quarter 1 of 2012. Beef 'O' Brady's is currently seeking franchise partners to help grow the brand in several regions of Texas, including the 83 corridor between McAllen and Brownsville.

Ironically, despite what its name implies, Beef 'O' Brady's is best known for its Buffalo chicken wings. Originally, the chain's menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat.

About Beef 'O' Brady's
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 210 locations in 21 states. Visit www.beefobradys.com for more information.