LONDON, Choice Hotels has announced that the Royal Hotel Luton has been re-branded as Comfort Hotel Luton and is opening to its first guests this month.

Located on Mill Street, the Luton hotel is in the heart the town centre, ideally located for both the railway station and under three miles from Luton Airport providing both business and leisure travellers with excellent transport links.

The Comfort Hotel Luton is owned and operated by Mr Zaheed Nizar, Director for Landlet Hotel Group, under franchise agreement with Choice Hotels Europe. Previously independently run, the hotel has been re-furbished, doubling the number of bedrooms available. It now has 44 en-suite bedrooms and offers free wireless and internet access throughout. It also has 14 complimentary parking spaces for guests and the hotel bar is open to both guests and non-residents.

Maria Fazekas, General Manager, Comfort Hotel Luton, said: "We are pleased to be known as the Comfort Hotel Luton and to provide the town with an excellent three-star hotel."

Duncan Berry, CEO UK, Choice Hotels Europe, commented: "We are delighted to see the Comfort Hotel Luton join our global network of more than 6,100 hotels. Furthermore, we believe that the Comfort brand will attract more guests to the hotel and help drive local economic growth for Luton."

Choice Hotels Europe's portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone, including the Comfort Inn Vauxhall in London. Brands operated by Choice Hotels in Europe include Clarion which could be described as four-star, Quality, which sits in the three-star bracket and provides a mid-scale full service offering and Comfort, the largest Choice Hotels brand worldwide, known for value and reliability.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2011, more than 450 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 37,000 rooms, and approximately 100 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

About Choice Hotels Europe
Choice Hotels Europe is the trading name of Quality Hotels Ltd., a subsidiary of Choice Hotels International, Inc. Choice Hotels Europe (Quality Hotels Ltd.) provides travellers with single access to a network of nearly 500 locations in Europe, including over 40 in the UK, under the Comfort, Quality and Clarion brands. Additional information may be found on the Choice Hotels Europe Web site, which may be accessed at choicehotelsuk.co.uk . Choice Hotels, Choice Hotels International, Choice Hotels Europe, Choice Privileges, Comfort, Quality, Sleep, Cambria Suites, Clarion, Clarion Collection and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International, Inc.

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SOURCE Choice Hotels