Franchise: Rita's Italian Ice

In 1984 Rita's opened its first store with the simple intention to offer the best tasting, highest quality Italian Ice around. Today, Rita’s Franchise Company, headquartered in Trevose, Pa., owns the category it helped to create. Rita’s is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores.

Rita’s brand promise is Ice, Custard and Happiness™. Rita’s offers a variety of delicious frozen treats including our famous fat-free and cholesterol-free Italian Ice, Old Fashioned Frozen Custard, layered Gelati, Light Line™ treat options as well as our signature Misto® and Blendini® creations. Rita’s was named one of the Top 25 Franchise High Performers by The Wall Street Journal’s ‘Startup Journal’ and in a 2009 Zagat survey of over 6,000 fast-food fans, Rita’s was ranked #2 in the Top Ice Cream/Custard category.

Made fresh daily, all Rita's products are created on premises with high quality ingredients. Stringent quality control standards ensure consistency at every location. Once our guest experiences Rita’s, they keep coming back for more! We promise happiness, and it’s a promise that we keep. Our Franchise Partners and Treat Team members stand behind it every day when they come to work and serve our guests. Because at Rita's, each person who visits one of our locations is our guest, not just a customer.

Offering a unique, affordable, high-quality product line and a family fun destination, Rita's has become a cultural phenomenon, thanks to our remarkably loyal guests. We've also proven to be a very successful business for our Franchise Partners!

A Proven Business Model/

Our business model is fine-tuned by over 25 years of hands-on experience. At Rita's, franchising is an example of teamwork at its best, bringing together the talents of our dedicated corporate staff and management team with the hard work and entrepreneurial spirit of our franchise partners at the local level to serve our guests. Rita’s provides you with the tools, information and support you need to be successful! Rita’s provides the following to each Franchise Partner:

Ongoing Training and Education

• Hands-on-training at Cool University, Rita’s state of the art training facility and corporate store
• Ongoing training and online education
• Operational support
• Customer service best practices and training
• Financial management tools
• Marketing programs

Store Opening Support

• On-site training and store set-up
• StaffA development
• Grand Opening Marketing

Ongoing Field Support

• Research and Development
• Branding and Advertising
• Public Relations
• Local Store Marketing tools and programs