Franchise: Anytime Fitness

You have a wide range of choices in franchises. So, why is fitness the right market for you?

Consider the fact that nearly a million people join health clubs each year, pushing membership to 41.3 million people nationwide*. This number is likely to grow as more people commit to an active lifestyle, often spurred by the increasing number of corporate wellness programs and health insurance incentives.

Where will the vast majority of this growth continue to happen? In the 24-hour, co-ed model invented and pioneered by our founders Chuck Runyon and Dave Mortensen.

*Source:www.IHRSA.org/American Sports Data Health Club Trend Report.

The founders of Anytime Fitness, Chuck Runyon and Dave Mortensen, recognized early on that the industry was ripe for innovation. Backed by more than 30 years of industry and entrepreneurial experience, they developed a trend-setting business model that allows people to work in the enjoyable and fast-growing fitness industry as an independent business owner.

The founders understood that consumers were looking for convenience and affordability. Yet, they were not willing to accept substandard equipment or lackluster environments. This knowledge led to the development of a 24 hour, co-ed fitness franchise. Our members can exercise even when the club is not staffed. Many gyms also offer 24 hour tanning and certified personal training as conveniences for their members.

Where our model really stands out from the crowd is in their use of proprietary access software, security, and surveillance technology. The integration of these systems allows owners to operate safe and secure clubs with greatly reduced staffing needs. The exclusive access system allows a club to be open on a 24 hour basis. Our system, which includes remote monitoring of a closed circuit television system and personal safety devices, allows members to feel safe and secure, even when a club is not staffed. In addition, our member check-in software is fully integrated with the onsite security systems.

Since our founding in 2002, we have maintained robust growth rates. As the world's largest, and fastest growing, 24 hour, co-ed fitness franchise, we continue to break records and receive industry accolades.

How did we catapult to the front of our class? For Anytime Fitness, it's about the basics. First, we offer a proven business model to passionate entrepreneurs. Then, we offer unwavering franchisee support during all phases of club development and ongoing operations. Plus, we continually evaluate the tools and information we provide our franchisees. When a new idea or better option comes along, we implement those tools on a franchise-wide basis.

The market continues to expand for both prospective franchisees and potential club members. Currently, we have more than 2,500 territories sold and a membership base of 700,000 and growing! With nearly 60% of existing franchisees owning more than one club, the growth of the franchise will be enhanced by those who genuinely know the business model and its brand.