Franchise: American Poolplayers Association

The American Poolplayers Association (APA) is the largest amateur pool league in the world with over 265,000 members. With leagues playing in over 13,000 venues across North America, it is the first choice for poolplayers of all skill levels.

Vision — Our goal is to achieve One Million members by the year 2020 by continually attracting new franchisees and helping them succeed.

Mission — Our growth strategy is simple: To create very satisfied and loyal League Operators, members, teams and host locations that recommend us to others.

We Believe In — Above all else, APA believes in earning and maintaining trust with our franchisees and members through honesty, integrity, respect and fairness. We ask everyone in our network adhere to our Vision and strive for personal and professional success.

We’re an organization of go-getters. At the National Office, we’re always asking ourselves: “What can we do to help Franchisees develop new host locations, members and teams?”

Marketing/Advertising

Our League Operators are supported by our national marketing department. We advertise in the national billiard publications to attract new host locations and members. We provide you with templates and materials to conduct your own local advertising and PR campaigns. We also advertise nationally on the ESPN networks through our sponsorship of the Women’s Professional Billiard Association (WPBA) and other televised billiard events.

The marketing materials we provide are first-rate. We help you reach your customers - team members and the owners/managers of bars and pool halls - with posters, presentation materials, promotional items, and our national membership magazine, The American Poolplayer®.

Franchise Support

Training and support is provided at your initial training seminar and on an ongoing basis. Our staff provides software and operational support. You’ll be assigned a personal Representative at the National Office to help guide you in growing and administering your League.

Network

We've learned a lot in our 25+ years of experience. Nearly every challenge you might face has already been experienced by our League Operators. Our network of Franchisees are encouraged to interact frequently with each other to help overcome those challenges and to discuss best practices. We offer networking opportunities through our annual Convention, regional meetings, quarterly newsletter and a private web site just for Franchisees and APA staff.